Paige DePaepe
SciMem_IMG_4195.JPG

U of O | Science & Memory

SciMem_Header-02.gif
20150701_sm_sheridan_glacier_tk_0024.jpg

Shaping the storytelling tone of a multimedia climate change collective.

The passion project of four professors, Science & Memory was in its second year when I joined. 18 teams of students concepted, directed, and made work that united science with human experience from a cabin in Cordova, Alaska. The work I did to structure and design the website and Instagram has served as a foundation for the generations and iterations of students since. 

The Home Page of Science & Memory. Website redesign by me 2016. The structure remains, but the site has since been updated to incorporate the massive expansion of the project's scope since my time there. I designed the navigation to meet the needs of our two main audiences: people interested in the work, and people interested in supporting the project. The top navigation header organizes all of the main works produced per year in "Expeditions" and the under header functions as a collection of information about the project as a whole. 

The Home Page of Science & Memory. Website redesign by me 2016. The structure remains, but the site has since been updated to incorporate the massive expansion of the project's scope since my time there. I designed the navigation to meet the needs of our two main audiences: people interested in the work, and people interested in supporting the project. The top navigation header organizes all of the main works produced per year in "Expeditions" and the under header functions as a collection of information about the project as a whole. 

Overview of the "Expedition" Pages I designed for 2014, 2015, and 2016. Each section heading links to a story page, which I also designed. 56 web pages total. 

Overview of the "Expedition" Pages I designed for 2014, 2015, and 2016. Each section heading links to a story page, which I also designed. 56 web pages total. 

Styleguide.

Styleguide.

Cordova Script. Font designed by me. 

Cordova Script. Font designed by me. 

Every Instagram post I curated and wrote for, July 2015-May 2017. My primary aesthetic considerations were color flow and varying story. All photography was the work of students. 

 
Not everyone has experience in the difficulties and nuances of communicating science to a mass audience. How do you make melting glaciers relevant to average citizens in Chicago?

Not everyone has experience in the difficulties and nuances of communicating science to a mass audience. How do you make melting glaciers relevant to average citizens in Chicago?

The Original Crew: Spencer, Emma, Kyra, Taylor, Miro, Maria, Jen, Evan, Me, Kayla, Mel, Brianne, Sierra, Will, and Young Professor Mark Blaine. 

The Original Crew: Spencer, Emma, Kyra, Taylor, Miro, Maria, Jen, Evan, Me, Kayla, Mel, Brianne, Sierra, Will, and Young Professor Mark Blaine.