Paige DePaepe
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Reef | Reason To Beach

Reason to Beach is a video content series that unites Reef’s pro-surfer ambassadors to the mission and ethos of the Beach Freely campaign.

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Relating surf icons to the average beach-er.

Interviewed, art directed, produced and edited.

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Taylor Knox

3 part Instagram series, 3 minute Surfline video

Reef partnered with Surfline to promote Taylor’s Reason To Beach. The video headlined the homepage and an article accompanied the full edit.

Reef partnered with Surfline to promote Taylor’s Reason To Beach. The video headlined the homepage and an article accompanied the full edit.

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Evan Geiselman

4 part Instagram video series.

Not everyone grows up at the beach. @evangeiselman did, learning from a family bonded by surf. In the first of four chapters of his #ReasontoBeach, Evan gives us a glimpse of the place and people that shaped him. #BeachFreely

We all long to be at the beach. But for @evangeiselman it’s more than a desire, it’s an instinct. Enjoy part two of his #ReasontoBeach and #BeachFreely

The ocean’s power puts life in perspective. It humbles us, no matter who we are. @evangeiselman understands this better than most. #ReasontoBeach

Surfing teaches us patience. As a student of the ocean, @evangeiselman has absorbed countless lessons in the art of waiting. Enjoy the final chapter of his #ReasonToBeach #BeachFreely