Paige DePaepe
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COLMAN'S | The Devil Was Never Red

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Heating up a vintage brand with modern bite.

Concept Print, In-store, Activation/Stunts, Social.

 
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Garrett Fabris might not bite but his words sure do... good thing he's the Copywriter 

 
Sweet and innocent works great for yellow mustard, but Colman’s mustard is a different type of beast. One born from the flames in the deep depths of hell. This is our first series in a 3-week long takeover of the New Yorker.

Sweet and innocent works great for yellow mustard, but Colman’s mustard is a different type of beast.
One born from the flames in the deep depths of hell.
This is our first series in a 3-week long takeover of the New Yorker.

Know the Medium:  Doing what the New Yorker does best, but we do it better. If you ask us, we would’ve given this product a ten.

Know the Medium: Doing what the New Yorker does best, but we do it better. If you ask us, we would’ve given this product a ten.

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Let’s explore the devil’s playground without anyone censoring what we’re saying. It would be rude of us to ignore the common folk.

Let’s explore the devil’s playground without anyone censoring what we’re saying. It would be rude of us to ignore the common folk.

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How exactly does one use dry mustard?  Dry mustard gets into everyone’s recipe, regardless if it’s a Bloody Mary or Grandma’s Apple Pie. So here is an educational booklet about recipes you can use Colman’s Dry Mustard in. Go ahead, look inside. Oh, wait, it’s all recipes.

How exactly does one use dry mustard? Dry mustard gets into everyone’s recipe, regardless if it’s a Bloody Mary or Grandma’s Apple Pie. So here is an educational booklet about recipes you can use Colman’s Dry Mustard in. Go ahead, look inside. Oh, wait, it’s all recipes.